Paid traffic / Google / Meta / LinkedIn / Programmatic / ChatGPT
No juniors, no account managers, no handoff. Priced on your combined ad spend in brackets, so the fee is known before you scale and a budget recommendation is never a fee grab.
For lead-gen businesses spending at least $3,000 a month across all platforms. Below that, the platforms cannot gather enough data to optimize against, and most campaigns need $50 to $100 a day each to compete. The floor is stated here so nobody spends a call finding out.
01
Google, Meta, LinkedIn, programmatic, and ChatGPT. Built, launched, and adjusted by the operator on your call. Which platforms you run depends on who you sell to, not on a package.
02
Conversion tracking set up so a lead in your CRM points back to the campaign, ad, and keyword that produced it. When someone asks what is working, you open the report and point.
03
Competitor ads scraped, sorted, and read for what everyone is saying and what nobody is. Campaigns start from the gap rather than from a template.
The right platform depends on who you are selling to, which is why these are sections of one engagement rather than five products.
Demand that already exists. Someone is looking for what you sell. Nearly every account does something here.
Demand you have to create, and the platform that needs creative on a cadence. An accountant selling to small businesses does well here.
Job title, company size, and industry as targeting. The same accountant selling to enterprises does well here and badly on Meta.
Display, video, and connected TV across thousands of sites and apps, bought by audience instead of placement. Best for reaching a defined audience at scale and staying in front of people who already know you.
Ads inside ChatGPT, in front of buyers while they research and compare options. The newest channel here, and best tested next to search, where intent is already proven.
Priced on combined monthly ad spend across every platform under management. Brackets, not a percentage.
Combined monthly ad spend
Monthly fee
$3,000 to $8,000
$1,500 (single platform)
$8,000 to $15,000
$2,500
$15,000 to $25,000
$4,000
$25,000 to $40,000
$6,000
$40,000 to $60,000
$8,000
$60,000 to $90,000
$10,500
$90,000 and up
Quoted
No step in the table is larger than 1.67x, so there is nothing to argue about at renewal. Bracket moves happen on sustained spend, not the first month over the line, and graduating never triggers a new setup fee.
Additional platforms: +25% of the bracket fee each. Platforms with heavy creative requirements trigger a requirements conversation before anything is quoted.
Setup: 1x your monthly fee for a clean transition, 2x for a rebuild. The teardown decides which, and the teardown price credits against it.
Weekly account check-ins. Monthly call, email access, 24 to 48 hour response. Report pulls and output automation. Light persona and segment work.
Continuous account attention. Frequent calls and standing strategy. Custom budget-management scripts and fail-safe automations, with script output reviewed by hand. Full creative and content strategy and competitor monitoring included.
Creative strategy is included when the engagement runs Meta or Display and you have no in-house design or creative person. It is a platform question, not a spend line.
Finished creative assets. No design, no video production, no editing. Briefs are written here; the asset gets produced on your side or by your designer. Organic content, SEO calendars and social posting are out, and so is working your leads or your CRM cadence.
01
Platform, monthly spend, what is not working.
02
The account gets torn down before anything is quoted. It sets the setup fee and the 90-day plan.
03
Clean transition or rebuild, at the price the teardown established.
04
Into the bracket, with the plan already agreed.