CASE STUDY / GOOGLE ADS / ECOMMERCE
A family farm launched Google Ads on about $10 a day for new customers. Two simple divisions showed what that budget could actually buy, and the owner raised it 53% two days later.
~9 clicks/day
What $10 a day bought, about one sale every other day. Too thin for automated bidding to learn from
$16.45
Cost per online purchase, the account's first baseline. There were no earlier campaigns
+53%
Monthly ad budget increase the owner approved two days after seeing the numbers
The two-division check that tells you whether a daily budget can buy enough clicks and sales to learn from, before you spend anything.
What had to be fixed first: conversion tracking that had never recorded a sale, so automated bidding had nothing to learn from.
Why the new-customer campaign excluded the farm's own name, so cheap brand clicks couldn't hide whether the ads were finding new buyers.
What the same rates look like at $39 a day, and why the budget went up without anyone pitching it.
Enter your name and email. The two-page case study goes to your inbox. It takes about five minutes to read.