CASE STUDY / TRAINING / NONPROFIT
The Ad Grant their own team could run
A nonprofit senior services organization didn't want an agency forever. It wanted its Google Ad Grant set up right, and staff who could run it and explain the results to the board.
8
Recorded training sessions the team keeps, built on its own accounts
9
People who joined one program after a 30-day Facebook campaign the staff ran themselves
First
Web inquiries ever credited to Facebook, after years of inquiries with none
What is in the case study
What had to be fixed first: Ad Grant conversion tracking that wasn't counting the right actions, and dozens of old conversion actions.
How eight recorded training sessions on the team's own accounts covered Google Ads, GA4 and reading Facebook ad results.
The board report the staff built: inquiries and new program participants by source, not clicks and impressions.
Five steps any small nonprofit team can use to run its Ad Grant in-house and report on it every month.
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