Paid media audit / $2,500 to $5,000
The Paid Media Audit goes inside your ad accounts: Google, Meta, LinkedIn, programmatic, and ChatGPT. We find what's wasting money, put a dollar figure on it, and show you the gap between what your competitors are saying and what you're saying. You leave with a ranked plan, not a pile of observations.
Campaign structure, bidding, budgets, match types, audiences, placements, and negatives. The search terms and placements that spend and never convert, added up in dollars. Which creative earns its budget. And who actually owns the account and the data.
Every page your ads send traffic to, judged by results: conversion rate and cost per lead by page, and where paid traffic drops off. Then the pages themselves: whether they deliver what the ad promised, speed, form friction, and the strength of the offer.
Who you're actually up against in the auction, how often they outrank you, and what they're running, pulled from auction insights and the ad libraries.
What your competitors advertise side by side with what you advertise: offers, angles, claims, and proof. Where they say something your buyers want to hear and you don't, and where you have an advantage you aren't using. Competitor comparisons cover Google, Meta, and LinkedIn, where competitor ads are public. Programmatic and ChatGPT ads have no public library, so those are audited inside your account only.
Plus a conversion sanity check. The core audit doesn't cover your analytics, but it does check whether the conversions your platforms optimize toward can be trusted: which actions count, whether anything is counted twice, and whether the numbers are close enough to reality to act on. If they aren't, we tell you up front.
The core audit shows where the money goes. The Measurement Add-On shows whether you can trust the numbers behind it.
CORE AUDIT / $2,500 TO $5,000
Structure, bidding, budgets, and audiences. Search terms, placements, and wasted spend in dollars. Creative performance. Account and data ownership. Landing page performance. Competitors, auction insights, and the messaging gap. A sanity check on platform conversion actions.
Priced by account complexity, not ad spend.
MEASUREMENT ADD-ON / PRICED ON YOUR SETUP
GA4 setup, events, and channel grouping. Tag Manager tags, triggers, and firing. A full audit of platform conversion actions. UTMs and where paid traffic loses its source on the way to your CRM. Offline conversions: whether closed deals ever make it back to the ad platforms.
If your platforms report 40 leads and your CRM shows 12, you need this.
It fits best if an agency runs your account and you need an independent read, or if you're about to defend next quarter's budget and want proof first.
At least $3,000 a month in combined ad spend.
Roughly 90 days of account history.
Read-only access to your ad platforms, granted after acceptance.
Applications outside these are declined, and you are told why.
01
We review every application and decline the ones that aren't a fit, with the reason.
02
Read-only access to your ad platforms, plus GA4 and Tag Manager if you add measurement. Nothing changes in your account.
03
10 business days, counted from the day we have working access to every account in scope.
04
A recorded walkthrough, a report ranked by dollar impact, and a 90-day plan: what to fix first, what to test, and what to stop. Then we go through it with you or your agency.
Start with the teardown. It's what we can see from outside your accounts, for $750, and it tells you whether the audit is worth it.
ACCOUNT TEARDOWN / $750
No account access. Your ads and your competitors' ads from the public ad libraries, the messaging gap between them, and the landing pages your ads send traffic to.
Best for: a fast, independent read before you commit to anything bigger.
PAID MEDIA AUDIT / $2,500 TO $5,000
Read-only access to your ad platforms. Wasted spend in dollars, structure and bidding, search terms and placements, auction insights, and a check on whether your conversion numbers can be trusted.
Best for: proving where the budget goes before you defend it, or before you change agencies.
Sign on to put the plan in place within 30 days, and half the audit fee is credited.
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