Creative and content strategy
For campaigns that are already being managed adequately and have run out of angles. You get the decode, the personas, the angle library, and the briefs. Your team or your agency runs them.
Someone whose campaigns are in competent hands, an agency or an in-house person, where the gap is not execution. The ads run fine. They just keep saying the same thing, and nobody has looked at what the rest of the market is saying.
This is not account management. The account gets looked at only to see which creatives are winning and whether they scale.
01
Every advertiser in your category pulled from the ad libraries, then classified by format, angle, awareness stage, persona, and hook. The output is a map of what everyone is saying and the space nobody is occupying.
02
Who is actually buying, what they believe before they arrive, and what has to be true for them to act.
03
The positions worth testing, ranked, with the reasoning attached so the list survives a change of personnel.
04
Written briefs your designer or agency can build from. Format, message, hook, and what the ad has to do.
Then it stays alive: ongoing scraping, new angles as the market moves, and briefs on a cadence.
Briefs are written here. The asset is not produced here.
No design, no video production, no editing. That line exists because a brief is a thinking problem with a right answer, and an asset is a taste problem with an endless feedback loop. Keeping them separate is what keeps this fast.
Sprint
$6,000 one-time
Competitor decode, persona and segment map, angle library, first brief set.
Ongoing
$2,000 / mo
Keeps it current. Continued scraping, new angles as the market moves, briefs on cadence.
Competitor monitoring is included at both stages. It is the raw material for the work, so it would be running anyway.
This is not discounted when bundled. It is included at the upper management brackets and sold on its own otherwise.
01
What you sell, who to, and who is running the ads now.
02
The sprint runs. Competitors scraped and classified, personas mapped, angles ranked.
03
The first set lands, then the cadence starts.