Application / Teardown
A recorded walkthrough of your account with the report beside it, so you can see what is wrong before anyone touches anything. Not every application is accepted.
Campaign architecture, match types, bidding, geo, negatives. What is built well and what is working against you.
What is not being counted, what is counted twice, and where the conversion data is lying to you.
Where the money is going nowhere, by the dollar.
What your competitors are running that you are not, pulled from the ad libraries.
Delivered as a recorded walkthrough and a report you can share internally. This one is from the inside. Public teardowns work from the ad library; this works from your account.
At least $3,000 a month in ad spend.
An account with about 90 days of history. A new account has nothing to tear down.
Read-only access, granted after acceptance. Nothing changes in your account.
Not in a restricted or regulated category.
Applications outside these are declined, and you are told why.
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