Why are your Customers Coming to you?
I’ve been spending a lot of time lately trying to figure out a direction for the website and my business. I sat down with Evernote and jotted down some things that I see pretty frequently when I talk to new clients. One of the main things I’ve been seeing is people aren’t really sure where they are acquiring their customers from. I took a minute and thought. I’m in this same boat. I know locally where I am getting a client. Most of them are repeat customers and from word of mouth. This is pretty easy to track.
What I DIDN’T know is, WHY I was getting the clients I have.
I took some more time and I thought about who I like to work with. I thought about who they were and what I liked about them and the experience. Basically, I narrowed down my ideal client. On top of that, I narrowed down my preferred services. Narrowing these things helped me out a lot. Once I had this juicy little nugget of knowledge, here is what I did with it.
Used my Words
I reached out to the clients and other people I’ve worked with and with whom I enjoyed working. This didn’t take long, it was a matter of sending a few emails, text messages and pick up the phone and actually calling a few. When I asked them what it was they liked about working with me. It’s a simple question and you don’t really want to put somebody on the spot because they may just give you generic answers like you’re fun or your punctual. These are kind of crap answers. What to ask for is a list of your personality traits or quirks you can build on.
A few things I learned about myself and never really thought to be something to use my marketing who were:
- Being flirty.
- Conversation skills.
- Analytical mindset.
- Being down to earth and not corporate stuffy.
- Being easy to talk to and feel comfortable around.
- Being able to come up with unique solutions to their problems.
Using the Information
Okay, now what the hell will use this information for? That’s a good question, I’m glad you asked.
Now that I have a slightly better idea of the people I like to work with and why they like to work with me, I can get a better idea of the voice I need and things I can say in my blog posts or general marketing. For example, when I talk to people I don’t typically have a filter on what I say. I have been known to say the wrong thing at the wrong time. This doesn’t usually go over well in a more corporate setting. This is why I never worked out in larger companies. I tend to speak my mind, not follow the herd for reasons of security.
What does work for me is keeping in touch with people. I have always been good at staying in contact with people. When I say staying in contact, I mean talk to them about what’s going on in their life. The network I have I would consider to be more friends than business associates. There are some people I have just done work for, but even those clients I have a very personal relationship with. As I mentioned earlier, people find it easy to talk to me.
The time spent sending a few e-mails, text messages and making a few calls was really vital to starting a path of only working with people I get excited to work with. I’m sure you’ve been around people in meetings where you just feel uncomfortable. You don’t necessarily want to be there, you just feel like you have to be there. Working with clients on projects you enjoy is a whole lot different. You find your productivity goes up and you don’t dread waking up in the morning because you have a day full of meetings. These meetings will actually be more fun.
This is something I tried to get to work with more people I enjoy. What are some of your ways to find your perfect clients?