Yelp is a social search site dedicated to giving you the most unbiased user reviews and information about local businesses possible. One of the problems with most sites is anyone, including the business, can go on and write anything they want. This can skew the rankings and not give you a real world view of the business.
Below is a video explaining how Yelp’s filters help to give you the most accurate reviews possible. It makes a lot of sense and helps eliminate people from signing up just to pimp their business. After the video are a few tips to get you started using Yelp to help you find local search customers.