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There is no point in emphasizing how vital a good marketing strategy is for a business, no matter how small or big it is. It attracts new customers/clients/users/partners and keeps the existing ones satisfied and respected. A good client base always needs expanding, but how much is too much when it comes to marketing. There […]More
I’ve been spending a lot of time lately trying to figure out a direction for the website and my business. I sat down with Evernote and jotted down some things that I see pretty frequently when I talk to new clients. One of the main things I’ve been seeing is people aren’t really sure where […]More
Customers can be your best advocates — or the worst detractors for your business. But what do our customers really want from customer service personnel at retail stores? A huge part of customer service is saying and doing the right things to make a customer feel heard, appreciated, and comfortable in your store, yet many […]More
I thought I would shoot out a short little video today. The quick video talks about how to use the email teaser section in Mailchimp. This is the part of the email people see first in their inbox. Using good description, or a little bride, may help your open rates. Watch the video below and […]More
At some point, whether it is in the beginning of your career or when the flow of customers slows a bit, drumming up some new work is in order. One of the time-tested methods that scares the hell out of a lot of people is cold calling. Part of what people dislike is feeling like […]More
Over the past five years, many small businesses are finally making the jump into the online marketing world by setting up a basic website. In today’s information-based economy, an online presence is no longer a luxury; it’s a necessity. The days of whipping out the phone book and flipping through the yellow pages for a […]More
The answer to that is, kinda. What I mean is, what expectations do you give people when they sign up? Will it be 100% on topic for your site or will it be additional information not offered on the site? Depending on your community, there can be different newsletters for different things. Having more than one […]More
There are a lot of reasons to network in the real world. The number one reason is to make connections. This is the same when using your favorite social site, be it Linkedin or Facebook or even Pinterest. All have a wat to comment or chat with someone. Here are a few ideas to get […]More