Web advertising is growing by leaps and bounds these days. Despite this obvious need to advertise here, many small businesses are paralyzed because they do not know where to start. As usual, Google offers a free basic starting point.
Like many things in business, taking the first step is the hardest part. Below you are going to find a good way to ease yourself into both local search and offering an online discount.
Lets start you down the path.
Yelp is a social search site dedicated to giving you the most unbiased user reviews and information about local businesses possible. One of the problems with most sites is anyone, including the business, can go on and write anything they want. This can skew the rankings and not give you a real world view of the business.
Below is a video explaining how Yelp’s filters help to give you the most accurate reviews possible. It makes a lot of sense and helps eliminate people from signing up just to pimp their business. After the video are a few tips to get you started using Yelp to help you find local search customers.
